Course Outline and Assessment/Evaluation Plan

Martingrove C.I., Toronto District School Board

Department: Business & Computer Studies
Outline Developed by: Mr. M. A. Goldberg
Date: September 4, 2013
Course Code: BBB4M1
Course Title: International Business Fundamentals

Credit Value: 1.0
Grade: 12
Prerequisite: Any University, University/College, or College Preparation course in Business Studies or Canadian and World Studies
Textbook: International Business - Canada and Global Trade by M. Schultz, D. Notman and R. Hernder

Course Description

This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively.

Course Overview

Introduction to International Business is organized into the following five strands...
  1. The Global Environment for Business
  2. Business and Trade
  3. Factors Influencing Success in International Markets
  4. Marketing Challenges, Approaches and Distribution
  5. Working in International Markets

Overall Expectations

By the end of the course, students will:
  • determine how international business and economic activities increase the interdependence of nations;
  • analyse ways in which people and domestic businesses have been and are affected by international business;
  • evaluate the factors that influence a country's ability to participate in international business;
  • summarize the effects of trends in business, the workforce, and the nature of work on global business activity and economic conditions.

Course Content

Unit 1: The Global Environment for Business
1.1. International Interdependence
1.2. Effects of International Business
1.3. Factors that Discourage Trade
1.4. Factors that Encourage Trade
Unit 2: Business and Trade
2.1. Benefits of Trade
2.2. The Importance of Trade
2.3. Managing International Business
Unit 3: Factors Influencing Success in International Markets
3.1. Cultural Factors
3.2. Problems and Mistakes
3.3. Business Success in International Markets
3.4. Political and Economic Factors
Unit 4: Marketing Challenges, Approaches and Distribution
4.1. The Challenges of International Marketing
4.2. Adapting Marketing Approaches to Foreign Market Conditions
4.3. Distribution and Logistics
4.4. Ethical Issues Confronting Multinationals
4.5. Canada's Role in Developing Potential Within Host Countries
Unit 5: World Markets and Careers
5.1. Entrepreneurial Opportunities in International Business
5.2. Working in International Markets
5.3. Careers in International Business

Assessment and Evaluation

Assessment and Evaluation for this course will be through a variety of methods as indicated below. Students will have multiple opportunities to practice skills and to demonstrate achievement. The final mark for the course will be comprised of 70% course work, assignments, and tests throughout the year, and 30% summative evaluation towards the end of the course. The summative evaluation will consist of a final exam (worth 15% of the final mark) and a culminating project (worth 15% of the final mark).
Marks are reported on all report cards in a CUMULATIVE ON-GOING BASIS. This means that the mark you have earned up to that particular day is reported. Evaluation will be weighted as shown across the following categories. Categories being evaluated will be identified in all marking schemes.
Knowledge & Understanding (eg. tests, quizzes)
30% of the course work mark
Thinking (eg. case studies, reports)
20% of the course work mark
Communication (eg. presentations, spelling)
20% of the course work mark
Application (eg. assignments on computer)
30% of the course work mark
(NB: Many evaluations will have more than one category covered. Marking schemes will outline how each assignment is evaluated with regard to the above categories. The items in parentheses above are to be used as a general guideline.)

Learning Skills

Student Learning Skills will also be monitored and evaluated throughout the year. The report card provides a record of the learning skills demonstrated by the student in the following five categories: Works Independently, Teamwork, Organization, Work Habits and Initiative. These learning skills are evaluated using the following four point scale: (E) Excellent, (G) Good, (S) Satisfactory, (N) Needs Improvement.

Classroom Routines and Procedures

Students must be in class at the start of each period, prepared to begin before the bell rings. Regular attendance and punctuality is a must. Get into the habit of writing down homework into your student planner. Prepare for each class by reading and doing the homework assigned by the teacher. Students are responsible for catching up on missed homework and in-class assignments.

Assignments or projects must be submitted on the due date. Late assignments will not be accepted after the absolute deadline, and students who do not hand in work will receive a mark of zero. If there is a legitimate reason for the late submission of an assignment, make sure you inform your teacher, preferably ahead of time.
Students must be present for all tests. Students present at any time during the day of the test are expected to write the test or a mark of zero will be assigned. Make-up tests or other alternative forms of evaluation will be given only at the teacher's discretion, if the absence is documented with a legitimate reason (eg. sickness) on a note from a parent or guardian. (Note that an absence from a summative evaluation, exam or project due date, must be documented with a third party note. That is, if you are sick for an exam, for example, a doctor's note is required - a note from a parent or guardian will not suffice.)

A student participating in a school activity at the time of a test must inform the teacher at least one week prior to the day of the test and arrange to write the test before leaving on the school activity or a mark of zero will be assigned. If you are absent for a test and have submitted the proper documentation, you must write any make-up test the day you get back to school (regardless of whether or not you have a class in the missed subject that day).

Throughout the year you will be working with many different people in the class in teams. It is expected that you will work hard as a member of your team and be dedicated to its success. Remember that during your lifetime, you will often have to work with people that you may not like or get along with, but you must make the best of the situation that you are given.

Keep on Track
This course covers a great deal of interrelated course material. If you miss a class, it is very important that you catch up immediately, as it becomes increasingly more difficult to get caught up as time goes on. Make sure that you contact someone in the class if you are absent, to find out what you have missed. (It might be a good idea to buddy-up with one or many classmates and exchange phone numbers.) It is YOUR responsibility to get caught up on work missed in a TIMELY fashion.

Contact Information
If you have any questions or concerns about this course, please feel free to contact your teacher.
Teacher: Mr. M. Goldberg
Office: Room 105A
Phone: (416) 394-7222 x20106
Twitter: @MrMGoldberg